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Thus far we have covered the basics of Facebook advertising, gotten to know the tools of the trade, learned about the campaigns and how to convey our business goals into campaign objectives, and, finally, learned all intricacies of targeting the right audience. In this Chapter, we are moving on to the sc0ond segment which is…
With this Chapter, we are moving on to the next level in Facebook Ads structure: Ad Sets. At the ad set level, you can set delivery preferences by defining the audience, choosing placements, and establishing a schedule and budget. Ad sets are where Facebook Ads really get interesting. Each of the steps has a wide range of…