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With this Chapter, we are moving on to the next level in Facebook Ads structure: Ad Sets. At the ad set level, you can set delivery preferences by defining the audience, choosing placements, and establishing a schedule and budget. Ad sets are where Facebook Ads really get interesting. Each of the steps has a wide range of…
This chapter covers the highest organizational level of Facebook Ads. We will briefly touch the campaign types – teach you the main distinction between cold and remarketing (warm) campaigns. Since this Guide mostly covers the basics, we are starting fresh; we will be focusing here on cold campaigns. Remarketing will be covered in later chapters.…