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![illustration of avatars (people). customizing audience traits]()
Facebook Advertising Guide – Chapter III: Audience Targeting
With this Chapter, we are moving on to the next level in Facebook Ads structure: Ad Sets. At the ad set level, you can set delivery preferences by defining the audience, choosing placements,…
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![illustration of avatar (person). sitting next to a stylized mobile phone and speaking through a megaphone]()
Facebook Advertising Guide – Chapter II: Campaigns
This chapter covers the highest organizational level of Facebook Ads. We will briefly touch the campaign types – teach you the main distinction between cold and remarketing (warm) campaigns. Since this Guide…
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![Illustration with avatars laying the Cubes on the Mobile Phone as a depiction of "laying the foundation"]()
Facebook Advertising Guide – Chapter I: Lay the Foundation
In this introductory section, you will gain an overview of Facebook Advertising. You’ll understand why advertising on Facebook is so popular and how you can utilize this platform, along with its affiliate…
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![illustration of avatars (people). sitting around stylized mobile phone from which rise the speech bubbles with facebook ads,]()
Complete Guide to Facebook Ads in 2019
Facebook Ads are the most popular form of online advertising of our time, utilized by businesses and marketers alike. However, getting started with advertising on Facebook can be pretty intimidating for beginners.…
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![Accelerated mobile pages AMP illustration]()
AMP-lify mobile user experience with Accelerated Mobile Pages
Accelerated Mobile Pages (AMPs) have become such an integral part of Google’s search results that we don’t even notice them as something fundamentally different from other results. We see them in search…
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![Graduates throwing hats silhouettes]()
UDACITY’S FEND HIGHLIGHTS: KEEPING UP WITH THE TRENDS IN WEB DEVELOPMENT – PART II
This is the second part of two article series which reflects on our experience with Udacity’s Front End Web Development Nanodegree (FEND) program. In the previous article, we have got to show…
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![Graduates throwing hats silhouettes]()
UDACITY’S FEND HIGHLIGHTS: KEEPING UP WITH THE TRENDS IN WEB DEVELOPMENT – PART I
We have reported earlier this year that we were a part of the first phase of this Scholarship. Well, guess what? We made it! We were given an opportunity to participate in full Front…
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![Crazy lady feet stick trough the car window - influencer campaign]()
SOCIAL MEDIA INFLUENCERS: TRUST SELLS
Even though Influencer Marketing is still somewhat deemed controversial, there is no point in denying that it has become a great tool to increase web traffic, improve sales and boost social engagement.…
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![GDPR coming on May 25 2018]()
GDPR COUNTDOWN: A NEW ERA OF DIGITAL MARKETING
With only days left until the D day, May 25, when GDPR comes into full force, we decided to filter out the most important facts on the upcoming legislative change. This article…
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GOOGLE’S MOBILE FIRST INDEXING IS ROLLING: ARE YOU PREPARED?
Google has finally announced, after a long period of experimentation and testing, that they have started migrating sites from desktop first to mobile first indexing. Google’s mobile first indexing will create and…
